About DipRoot SEO

Diproot SEO is a Jeddah-based agency focused on one thing most businesses in the Kingdom struggle with: showing up on Google at the exact moment a nearby customer is looking. We specialize in local SEO, Google Business Profile (GBP) optimization, and content writing for businesses across Saudi Arabia, with most of our work centered in Riyadh and Jeddah.

We’re not a “we do everything” digital agency. We do search, and we do it for the local market we actually understand.

Why we started?

Diproot SEO grew out of a simple observation: too many capable businesses were losing customers online for no good reason. They offered great services, but when someone searched on Google or pulled up the map to find a nearby option, they were nowhere to be seen, while competitors who understood search took the calls. Founder Muhammad Tahir started Diproot SEO to close that gap, helping small and medium businesses turn search visibility into real customers.

What hasn’t changed since day one is the belief behind the work: a small business with a great service shouldn’t lose customers simply because a competitor understood Google better. Most of the businesses we work with are excellent at what they do, they just weren’t visible. That’s the gap we close

What we do?

We keep our services focused so we can do them well:

  • Local SEO: getting your business to rank for the searches your customers actually make in your city, so you appear when it counts.
  • Google Business Profile optimization: turning your profile into a real lead source: ranking in the Map Pack, earning calls, directions, and WhatsApp messages.
  • Content writing: clear, useful content written for real readers first and search engines second, in English and Arabic.
  • SEO: General or traditional SEO from keyword researching, on-page SEO and other techniques like off-page SEO, etc., for making, designing and ranking your website
  • AEO: Using techniques for ranking a website or a business on an AI chatbot, like ChatGPT, Gemini and a voice-search engine

Why local Saudi search is our focus?

For a service business in Saudi Arabia, the Google Map Pack, the top three local results with the map, is often the first thing a customer sees and the first business they call. If you’re not there, you’re effectively invisible for “near me” searches, no matter how good your website is.

Two things make the Saudi market different, and we build for both:

  • It’s bilingual. Your customers search in Arabic and English, often switching between them. We optimize your profile and content for how people actually search here, not by translating an English checklist, but by understanding both audiences.
  • Local behavior matters more than generic tactics. We focus on Saudi local search behavior, NAP consistency, and the signals that move local rankings, not strategies copied from other markets that don’t fit the Kingdom.

How we work

We don’t start by guessing. Every engagement begins with understanding where you stand and what your competitors are doing:

  • Audit: We review your website and Google Business Profile to find what’s holding you back.
  • Competitor analysis: We look at who’s ranking above you and why.
  • Keyword research and planning: We map the searches your customers use and build a content plan around them.
  • On-page, technical, and content work: We fix the foundations and create the content that earns rankings.
  • Ongoing optimisation: Local SEO compounds over time, so we keep refining as results come in.

We’ll always tell you plainly what we’re doing and why. No jargon for the sake of it, and no promises of overnight magic, just steady, honest work that builds visibility you keep.

Meet the Diproot SEO Team

Behind Diproot SEO is a small, focused team that handles your search visibility end-to-end,, from auditing your Google Business Profile to fixing the technical foundations that help you rank. We’re deliberately specialized: each of us owns a part of the process, so the work is done by someone who does it every day.

Muhammad Tahir – Founder

Muhammad Tahir founded Diproot SEO and leads its strategy. With four years of experience in SEO and content writing, he’s helped a range of small and medium-sized businesses improve their rankings and Google Business Profiles and turn search visibility into real customers. He sets the direction for each project, understanding the business, how its customers search, and what it will take to get found.


Muhammad Tahir - Founder
Sehar Shahzadi

Sehar Shahzadi, On-Page & GBP Optimization Specialist

Sehar handles the parts of SEO that decide whether your business shows up locally and converts when it does. With two years of hands-on experience, she runs Google Business Profile audits and optimization and on-page SEO, making sure your profile is built to rank in the Map Pack and your pages are structured to earn visibility and turn visitors into inquiries.

Sumbal Shahzadi, Technical & Off-Page SEO Specialist

Sumbal covers the foundations and the authority-building. With two years of hands-on experience, she handles technical SEO, the behind-the-scenes fixes that let search engines crawl and trust your site, along with off-page SEO that strengthens your site’s reputation and rankings over time.

Sumbal Shahzadi

Work with us

Three specialists, one focus: getting your business found by the customers already searching for you in Saudi Arabia.

📱 WhatsApp | Call: +966 57 382 1277
✉️ support@diprootseoo.com